Think of it this
Realtor = home on MLS = most Realtors = most buyers = most
There is a saying in real estate. The first offer is usually
the best one. This is only true, if everyone knows it's for
sale. Real estate surveys I have done showed the owner lost
an average of $3000 when their house was sold by the same office/realtor.
Keep in mind, this was an average. Others lost even more. The
reason...the offer was written before any one else knew it was
When interviewing agents, ask them what the order of their
marketing plan is. If submit to MLS is not the first thing they
are going to do, you are talking to the wrong Agent. If you
took away every selling tool I had, and said I could only have
one of them back, I would choose the MLS service. This is not
a commercial for MLS. It is just the best weapon Realtors and
the public have for getting maximum exposure on property.. MLS
is a strong selling tool,...use it... It will make a big difference
to your bottom line.
About the Author of this article
Don Sutton has been selling Edmonton real estate, day in and
day out, since 1975. 100% club, RRS. Over 1000 happy customers.
Learned from the best and fully computerized.
Article reprinted courtesy of Total
Real Estate Solutions.